Leadership Message

Chief Patron's Message

Strategic vision and institutional support for the Behaviour Change Communication (BCC) Lab.

Professor (Dr.) Sat Prakash Bansal is a distinguished academic leader and visionary institution builder who assumed office as Vice-Chancellor of the Central University of Himachal Pradesh on 28 July 2021. With extensive experience in higher education governance, research, and policy implementation, he has played a pivotal role in strengthening academic institutions and advancing interdisciplinary research initiatives.

Academic Leadership & Scholarship

A prolific scholar with 25 authored books, around 90 research publications, and 11 nationally significant research projects, Prof. Bansal has consistently promoted innovation, quality assurance, and the implementation of the National Education Policy (NEP-2020).

Vision for the BCC Lab

As Chief Patron of the Behaviour Change Communication (BCC) Lab, he provides strategic leadership and institutional support to advance research in climate change communication and health communication. His commitment to evidence-based policy and societal impact reinforces the Lab''s mission to translate research into meaningful behavioural change.

"Strategic, empathetic, and scientifically grounded communication can bridge the gap between policy and people. The way information is framed and shared matters enormously in addressing the challenges of our time."

Strategic Focus Areas

Core pillars of institutional support and research advancement

Higher Education Excellence

Promoting innovation, quality assurance, and implementation of national education policies in research institutions.

Interdisciplinary Research

Advancing collaborative research initiatives that bridge academic disciplines to address complex societal challenges.

Evidence-Based Policy

Translating research into actionable insights that inform policy decisions and drive meaningful societal impact.

Strategic Communication

Fostering communication strategies that connect research, policy, and public understanding for collective action.

Join the BCC Lab Mission

Explore our research portfolio, meet the team, or collaborate with us on advancing evidence-based communication.