Dr. Deepak Kumar Vaishnav
Lab Director - Behaviour Change Communication (BCC) Lab
Assistant Professor, Department of New Media
Central University of Himachal Pradesh
Dr. Deepak Kumar Vaishnav is an Assistant Professor in the Department of New Media at the Central University of Himachal Pradesh and serves as the Director of the Behaviour Change Communication (BCC) Lab. His work focuses on using communication as a strategic intervention tool in climate change and public health - the two central pillars of the Lab.
He holds a Ph.D. in Health Communication from the Faculty of Management Studies, University of Delhi. His research integrates behavioural science, media analysis, and intervention design to develop evidence-based communication strategies that influence health decision-making, climate risk perception, and sustainable behaviour.
Dr. Vaishnav has published on communication interventions shaping medicine purchase behaviour, climate change reporting in regional media, and media use among vulnerable communities. He currently leads a funded project analysing climate change coverage in Indian news media.