About the Lab
Understanding how communication shapes behaviour — and using that knowledge to build healthier, more sustainable communities.
Behaviour change is a critical factor in addressing many of today's societal challenges, particularly in the areas of health and climate change. Without encouraging positive behavioural practices, efforts to improve public health, environmental sustainability, and community wellbeing cannot be fully effective.
The Behaviour Change Communication Lab at the Central University of Himachal Pradesh (CUHP) works to understand how communication strategies influence individual and community behaviours and how these insights can be used to design effective interventions.
Evidence-Based Approach
The lab conducts independent, evidence-based research to identify which behaviour change communication approaches are effective, which are not, and why. Through systematic reviews, intervention-based studies, and qualitative and quantitative research methods, the lab generates insights that support better decision-making for policymakers, practitioners, and communities.
Our work is guided by the goal of promoting sustainable behavioural practices that improve health outcomes and support climate-responsive actions.
What We Produce
Research Publications
Peer-reviewed journal articles and book chapters that advance the field of behaviour change communication.
Policy Briefs
Concise, evidence-based documents translating research findings into actionable recommendations for policymakers.
Training Workshops
Capacity-building workshops for practitioners, students, and community organisations on evidence-based communication.
Knowledge Sharing
Events, seminars, and platforms that encourage dialogue between researchers, policymakers, and practitioners.
Based at Central University of Himachal Pradesh
The lab aims to strengthen evidence-based communication strategies that contribute to healthier communities and a more sustainable future.