Behavioural Research & Impact Evaluation
Applying rigorous empirical methods to measure and evaluate the impact of communication interventions on individual and community behaviour change.
Behavioural Research & Impact Evaluation examines how communication strategies influence attitudes, intentions, and measurable changes in behaviour across public health, climate communication, and community engagement contexts.
The lab uses evidence-led evaluation frameworks to understand what works, for whom, and under what conditions. This includes intervention design, experimental testing, mixed-methods inquiry, and post-intervention assessment to generate findings that are useful for policy and practice.
Core Evaluation Areas
Impact for Policy and Practice
Evidence for Decision-Making
Generate reliable findings that help institutions choose communication strategies with real-world impact.
Improved Programme Design
Use evaluation insights to refine campaigns, messaging tools, and intervention delivery models.
Scalable Outcomes
Support scale-up by identifying replicable methods that can be adapted across communities and policy environments.
Explore Related Research
Discover how the lab applies behavioural evidence across climate and health communication programmes.