Turning Research into Action
An interdisciplinary research lab dedicated to designing, developing and testing evidence-based communication strategies to understand and influence behavioural change.
The Behaviour Change Communication Lab at the Central University of Himachal Pradesh (CUHP) works to understand how communication strategies influence individual and community behaviours and how these insights can be used to design effective interventions.
We conduct independent, evidence-based research to identify which behaviour change communication approaches work, which do not, and why, generating insights that support better decision-making for policymakers, practitioners, and communities.
Learn More About UsTo become a leading research and learning center that promotes positive behaviour change through effective communication, improving public health and supporting sustainable actions for climate change.
Researching how climate information is framed, perceived, and acted upon across communities and demographics to drive pro-environmental behaviour.
ExploreDesigning and evaluating health communication interventions that promote positive health behaviours, improve outcomes, and support informed decision-making.
ExploreApplying rigorous empirical methods to measure and evaluate the impact of communication interventions on individual and community behaviour change.
ExploreIndia's climate diplomacy aligns global climate transitions with economic development priorities through partnerships, policy frameworks, and institutional innovation.
Read MoreWhy health communication is foundational to public health, and how strategic messaging bridges the gap between knowing and doing.
Read MoreInterested in research collaboration, student opportunities, or working with us? We'd love to hear from you.